Many companies would remain silent and wait for the media to pass.Īnyway, the potential hit to reputation eventually outweighs the MDF, and that’s when things need to change.

It’s not a perfect solution, but it is a good start. Thanks to the response of our viewers and readers, though, MSI is trying to improve.

The “everyone does it” excuse we originally received showed that MSI acknowledged the problem, and even was content to settle with mediocrity. Eventually, bloatware becomes so abundant that companies lose sight of the initial goal: Create a product that’s better than the competition and provide a good experience. This doesn’t mean the savings are passed on to the user – although that’d be nice – and ultimately slows down the experience. We’ll talk more below about why MSI is stuck in a difficult position, but first, the interview:Īs we discussed in our initial bloatware coverage (or, at least, initial for this year), there are marketing development funds (MDF) in place for all this software: Companies receive money or favors for pre-installing software and shipping to millions of users, which helps increase margins across a large install base. It’d also be ideal to opt-in, not out, but marketing agreements do not generally permit this (as we said in the first video). There is some irony to the idea of including more software to remove software, of course, but it’s a first step. This utility will provide check boxes to each of the pre-installed applications and, upon launching it, will allow users to check and delete software. As Chun states in the video below, MSI will begin including an uninstaller package with their new laptops in 2H17. MSI’s Clifford Chun joined us, Product Manager of Laptops at MSI (US HQ), and discussed the company’s intermediary solution to the excessive pre-installed software. There wasn’t much said in the emails, though, and certainly nothing official – so we sought out MSI’s US laptop representative at Computex, then asked for comment. The company had responded at first with silence to emails, but then responded mid-week (in emails) with an overall neutral tone that suggested a wish to improve. We posted a content piece pertaining to MSI’s pre-installed software – which we called “bloatware” – prior to the start of Computex.

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